The role of consumer happiness in relationship marketing

the role of consumer happiness in relationship marketing

This research investigates the power of relationship marketing to mitigate in two The importance of consumer‐firm relationships has been overlooked in the .. used by Ganesan (): pleased/displeased, happy/sad, contented/disgusted. ISSN Volume 3, Number 4 (), pp Research India Publications The Role of Consumer Happiness in Relationship Marketing Rashi Paliwal 1 and Indu 2. The success of relationship marketing strategies depends, among other things, on the emotional personal situation of consumers. This article.

the role of consumer happiness in relationship marketing

Sales funnel optimization When you have segmented and better nurtured leads, the sales cycle is shortened automatically and there are fewer leads due to lack of fit. Besides, the conversion rate improves, generating a bigger number of new clients that have a real chance of staying with your company.

When you work to build relations with clients, and are not just thinking about closing the deal, you start to encourage loyalty.

the role of consumer happiness in relationship marketing

This means that the chances of keeping them as clients for longer are bigger. Better ROI From the moment you focus on the right public and is able to retain your clients, a high ROI comes as part of the package, and that's excellent! Along come more revenue, more deals for the company and new investment opportunities!

the role of consumer happiness in relationship marketing

As you can see, if investments are made to creating relations based on trust and credibility, your company will already be ahead of the competition.

If you don't know where to start, we'll give a few valuable tips. Thinking about Relationship Marketing: Choose influencers and evangelists You want to have brand advocates, right? Well, pick one or a few, among your success stories, to become spokesmen-clients for your brand.

The Role of Consumer Happiness in Relationship Marketing

They'll always be ready to give you a testimony when needed, participate in presentations and events with you and show the value of your product of solution in the most honest way possible. Referral program Special discounts and deals are always a good way to retaining clients and attracting new ones. Even though there are tens of strategies of relationship marketing, mouth-to-mouth advertising is still very powerful. A referral program can include discounts or services, for example.

See what the company can offer and start your own!

The Role of Consumer Happiness in Relationship Marketing - PDF

Affiliates program Affiliates are people or companies that get some sort of reward when they manage to make business for a third company. The upside here is that relationship marketing allows companies to become partners and grow together. But that, of course, depends on whether or not there are enough common benefits and real perception of value of one another.

If this program seems interesting to you it could be with an agency, for example, or an important market playerstart thinking of one. We have a content that will help you to start your own program right here!

the role of consumer happiness in relationship marketing

Tips for your first steps with relationship marketing We've already said that cultivating a relationship thinking of the client's needs can help you get ahead of the competition. There are platforms and technologies that will help you to do that, but first you need to have your internal processes well aligned. Your company must have, as well, the right mentality to succeed in relationship marketing.

What is relationship marketing and what are its benefits?

See below what are the main steps so that you can succeed with a relationship marketing strategy, according to the company's section. This is the start of relationship marketing. When you offer to the client the information they want, your keep them linked to - and even dependent of - your company. You can ask for your readers' feedback in order to create customized content and increase the time visitors spend on your website or blog, for example.

The important is to think and deliver the type of content they're interested in. Collect information using the right tools and personalize different messages, from email to in-app notifications.

the role of consumer happiness in relationship marketing

Create personal approaches to talk to them in a natural and believable way, improving the quality of the relationship. Remember that they are your main focus. The answer includes all of the feelings and desires that come with that product and the results.

By building your relationship marketing skills, you fulfill those additional needs. You provide more than just a product or service, you provide an experience.

  • 5 Reasons Why Relationship Marketing is Important in Business

To respond to a concern means that you find a way answer the question that empowers your company AND the person making the concern.

Create Business Opportunities When you build your relationship marketing skills, you also open the door to more business opportunities because a personal connection experience leaves a a long-lasting impression. That fond memory which you created with your customer will cause you to come to their mind more quickly and frequently.

5 Reasons Why Relationship Marketing is Important in Business

Because Mari had built a person-to-person connection, she was referred and her business took off. With a person-to-person relationship marketing model you can learn first hand, and at no cost to you, what your audience MOST desires. For example, free Wi-Fi in Starbucks was a suggestion from patrons. Today, because Starbucks listened, its shops are always packed with customers who know they can conduct business AND get great coffee.

On the other hand, Borders did not listen to its customers. The company did not make the necessary changes, improvements and additions to keep people coming back, and as a result, the company has now forever disappeared.

You need to have your own flare.